Daniel Lichtman-Business Strategy For Challenging Times

The importance of planning to herd organizations during uncertain times in unchartered territories could not be inflate and the current crisis proves it. The role of business leader Daniel Lichtman is fundamental in strategy development and execution and key contributor to a successful strategy implementation.

During one of the main roles of business leaders is to set and communicate vision, mission and strategic objectives, many fail in the execution process as they get engulf into the details of day to day tactics. With the "big-picture" view, the leadership is able to view the ever changing environment and decide on how the management needs to respond and to drive the organization towards the longer-term objectives. During the strategic vision remains the same, the route to reach the destination might follow different tactics and game plans.

Daniel Lichtman describes a plan of action developed to realize a specific goal, bearing in mind the difference between strategy and tactics. Tactics is generally anxious with the manner an engagement is conducted, whilst action deals with how various engagements are interconnected. Strategy is all about purity, and if the strategy is not simple, clear and well-understood, it will not be adept. It represents the organization's main direction and prime focus and defines the way to get there. It can only be executed if everyone involved knows what is expected of them and their purpose is totally aligned with its direction. He involved in formulating the strategy understand it well, whilst the majority others do not, particularly if they are not hooked in its development or strategy is not communicated down to them. Strategy is a real differentiator, often seen as the furtive for long-term success and one of the leadership characteristics. It unites the whole workforce, edibles and develops opportunities and ensures endurance during crises or tough times.

Despite strategy represents a solid and firm direction, it should not be built into stone. Instead, it should be flexible to reflect changes in the environment, whether it is politically, economically, socially, technologically or legally related. Business leaders must have clear goals and be flexible ,brave to continuously amend their strategy. When times are tough and visibility is not so clear, leaders must have the elasiticity to be sober and adaptable, as in the mist of discord comes huge opportunities.

Daniel Lichtman is all about developing a viable plan for sustained business growth, possibly diversifying into new markets or cross selling to existing customers. Decently qualified senior executives tend to have clear views of what their business strategy means. Good strategies are not glossy documents produced to be stacked on shelves to collect dust, but rather to be communicated, executed and monitored.

Leaders are expected to premier and drive the process of strategy execution by putting the strategy into action; after all the strategy does not mean anything unless it is fully communicated throughout the organization.